So, according to the HTA, the whole “Plant of the Month” gimic, was just not working in Garden Centres and the like to push a certain variety of plant at certain times of the year.
So, someone, whose salary I am sure could feed a third world country, has come up with the most futuristic and imaginative idea to completely re-brand this initiative by calling it “Plant of the Moment“.
Month by month, this *new* promotional plant calendar will highlight planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.
The calendar for 2016-17 is:
January – JANUARY_CREATE A WINTER WONDERLAND
February – FEBRUARY_CAMELLIAS FOR EARLY COLOUR
May – MAY_THYME FOR HERBS
September – SEPTEMBER_FASHIONABLY LATE PERENNIALS
October – OCTOBER_IN SEARCH OF BERRIED TREASURE
November – NOVEMBER_A CELEBRATION OF COLOURFUL CORNUS
So brace yourselves people, there could definitely be a case of de-ja-vu here 😉